Popular Nollywood actress Omotola Jalade Ekeinde is set to host his year’s edition of The Entertainment Fair and Festival, TEFFEST, an annual fiesta she set up in 2019 to turn the entertainment industry in Africa around.
The second edition of this innovative annual summit, the first of its kind in Africa, comes up between 20 and 23 November 2020, though virtual because of the coronavirus pandemic.
TEFFEST is geared towards not only making entertainment business-oriented but also making it a veritable platform under which creative and those involved with the entertainment industry will create remunerable niches for themselves.
The theme for this year’s edition is: What Next.
TEFFEST 2020 will focus on women as “it will explore the business of entertainment from women’s perspective and the role they have and can play in changing the narrative through creating and sustaining businesses. It will explore the ways women are perceived using the medium of entertainment.
“In commemoration with the 2030 agenda for the sustainable development goals #sdg2030, TEFFEST 2020 will use the medium of entertainment to make sure no woman is left behind by leveraging on the potency of entertainment for women’s development. Women growing innovative businesses in entertainment can present their growth plan to a panel of judges (investors) to access money for their business expansion plan and the investors can be part of the business.”
The three-day event will include panel discussions, master classes and exhibitions, the TEFFEST pitch competition, showcase training and an exquisite gala and awards night. And its strategy is based on three key principles: Dialogue, Training, and Trade – DTT.